NDL PRO-HEALTH, the dietary supplement brand of Rafa Nadal and Cantabria Labs, is celebrating its first anniversary, and to commemorate it, they have set the goal of effectively communicating the universal benefits of their products through a campaign featuring the Spanish tennis player under the slogan #ConMuchoDeRafa.
This campaign will focus on the importance of staying healthy by promoting the slogan “Health is a Victory,” adopting a healthy lifestyle as Rafa has throughout his career on the courts, which also reflects the guiding principle of Cantabria Labs when launching each of its products.
Thanks to its commitment to consumers and the trust it inspires, NDL PRO-HEALTH, the joint venture of Rafa Nadal and Cantabria Labs, continues to grow and expand after its first year of operation. Indeed, NDL is based on a play of initials formed from the surname of the tennis player himself. A personal project built on his sporting experience and the extensive knowledge of nutraceuticals from the leading healthcare laboratory, which has allowed the company, just a year after entering the market, to surpass its own expectations in terms of sales, expansion, and brand perception.
For this reason, NDL PRO-HEALTH has decided to reinforce the philosophy that has yielded such good results by amplifying the benefits of its unique supplement lines through its best ambassador, none other than Rafa Nadal himself. The goal is once again to focus on all those who want to lead a healthy lifestyle – not just athletes – and who can meet their daily nutritional needs, whether to fulfill family tasks, overcome work stress, or gain extra energy to hit the gym. All under the slogan “Health is a Victory.”
In line with the principles of commitment, resilience, active listening, a positive attitude towards life, and a constant spirit of improvement and overcoming, NDL wants to accompany its consumers while they give their best in any of their daily tasks, a daily reflection of the constant effort that Rafa Nadal shows on the tennis courts. Therefore, NDL is deepening a campaign designed for both the national and international sphere, aimed at universalizing the benefits of its dietary supplements, supported by the claim #ConMuchoDeRafa.